Jaeyeon Choe

Jaeyeon Choe obtained her PhD in Tourism Management & Cultural Anthropology from The Pennsylvania State University. As an international educator, she has been invited as a visiting scholar to Canada, Indonesia, Finland, Germany, Thailand, Vietnam and Malaysia. Her research areas revolve around wellness/spiritual/religious tourism, sustainable tourism development and the well-being of marginalised communities. She is currently leading a project, ‘Tourism for SDGs: Wellness Tourism and Sustainable Community Development in Bali, Indonesia’. With a passion of knowledge co-creation, she actively works with the ASEAN academic communities. She currently works as a visiting professor at Hue University, Vietnam. She has delivered multiple keynotes at tourism and geography conferences in Asia and Europe. She serves as an associate editor for the Tourism Geographies journal; editorial board for the International Journal of Religious Tourism and Pilgrimage; fellow of the Royal Geographical Society and the Mekong Tourism Advisory Group. She co-founded the Refugee and Migrant Leisure Network with community organisations and local councils based in Southern England.


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